About WAYA BEAUTY

Where Are You At?

That’s what WAYA stands for, and it’s not just a question, it’s a promise.

We created WAYA BEAUTY to change the way beauty shows up for Black and brown communities.

 Born in Conyers, Georgia, WAYA is the first mobile beauty supply experience delivering the glam straight to your doorstep.

Because why should you have to spend your money in places that don’t respect your presence?

Our mission is rooted in mobility, access, and ownership. WAYA partners with Black-owned brands, prioritizes products made for us, by us, and shows up wherever you are — fast, fresh, and flawless.

Inspired by the North Star, WAYA is your new compass.

This isn’t just beauty supply.

It’s a movement in motion.

Welcome to WAYA Beauty 

 We’re already on the way.